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Americolor Soft Gel Paste Food Color, 4.5-Ounce, Regal Purple

Free shipping on orders over $29.99

$10.75

$ 4 .99 $4.99

In Stock

About this item

  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color



4.7 out of 5 stars Best Sellers Rank
  • #37,078 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
  • #210 in Food Coloring
Is Discontinued By Manufacturer No Date First Available October 7, 2007

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".


Paula
Reviewed in the United States on June 14, 2025
Needs to be kept in a cool place or the color changes. Other than that a great product.
Eileen
Reviewed in the United States on March 28, 2025
I bought it because it is made in the United States. Although manufacturing in the United States is much more expensive to China. The ones made in China are very cheap and bright, but the taste is really weird and there are may safety and health concerns, so I still buy the ones made in the United States.
Gail B. Rohde
Reviewed in the United States on August 24, 2024
Just the right color for my cookies. This brand is my go to for food coloring.
E. May Santos
Reviewed in the United States on July 28, 2024
perfect purple
Dbuckalew
Reviewed in the United States on June 7, 2024
I always use americolor gel food coloring and wanted to try something other than violet. This regal purple is beautiful. Great value, doesn't leave a taste, came in the package nice and clean and no leaking.
Gentle
Reviewed in the United States on December 26, 2023
Gets the job done.
Stephanie Romer
Reviewed in the United States on December 2, 2021
I use this to color the eventual expelled product of drinking fluids in a human body (outside of a fremen stillsuit, lol) because people don’t freak in parking lots when I dump it. Purple works best: red for example makes orange and through stimulus generalizations is likely to still be perceived with disgust. Blue is not good because few drinks are green. Purple is perfect. I also use Lavender scented oil to make it smell good. Please close your jaw. People who live in their cars write reviews too. I wish I didn’t have to, believe me. Thanks.The consistency is good because it won’t leak and it’s easy to work with in your car without spilling. The easy-open cap is secure. The color density is enough that 1 cm of product squeezed out makes a dark purple quart.
Laurabell
Reviewed in the United States on December 3, 2020
I was nervous about switching away from my regular purple, which was the Wilton Neons, that only come in the little tiny bottles. But I wanted a bigger bottle and so I read reviews and looked at various brands and shades. I'm so glad I picked this one. It gives a gorgeous bold royal purple if you use enough of it, and lighter shades look great too, if you want to use less.
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