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Americolor Soft Gel Paste Food Color, 75-Ounce, Violet

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$6.00

$ 2 .99 $2.99

In Stock

About this item

  • Soft gel paste is an effective coloring system
  • It's consistent from batch to batch; Certified kosher and made in the U.S.A
  • It has coloring strength superior to any other food color
  • It will not separate or weep and does not harden
  • The base ingredients allow the color to disperse immediately so you actually use less color



4.7 out of 5 stars Best Sellers Rank
  • #63,445 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food)
  • #364 in Food Coloring
Is Discontinued By Manufacturer No Date First Available March 24, 2005

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".


darlene mcknight
Reviewed in the United States on January 6, 2024
I have used these colors for about ten years. I love them for coloring my buttercream
Colin Lancaster
Reviewed in the United States on July 26, 2023
The color was spot-on what I needed, but I had to use much more gel than I anticipated to achieve even a pastel saturation. Using a drop or two of this in macarons helps cancel out the almond flour's yellow tones to make the macarons look purer white.
alisha williams
Reviewed in the United States on May 12, 2023
This food coloring really impressed me!
Ariana
Reviewed in the United States on March 19, 2023
I can’t taste any flavor when adding this to my buttercream frosting but cuts the yellow and allows me to make bright white frosting!You only need a very small amount, I add one drop (comes out thick and quick so squeeze gently!).First time I used too much and made buttercream grey/purple ish.
Hannah Joy Peterson
Reviewed in the United States on February 28, 2023
I'm a hobbyist baker who recently started baking macarons, and vanilla lavender was the most popular flavor I made. It would take half the competition's powder to get a desirable shade, but one drop of this stuff was perfect for an entire batch! I'm not kidding, I literally kissed this tiny bottle of amazing miracle purpleness that was added to my recipes! It did have a slightly noticeable effect on end result texture, but the meringue still easily kept its form throughout the baking process. Highly recommend!
Shari Piscitelli
Reviewed in the United States on January 15, 2023
This product works so well in frosting. You don’t need a lot to make the color vibrant. I will continue to use this brand of color
Allison M.
Reviewed in the United States on September 3, 2022
I bought this only to whiten very pale yellow buttercream frosting. The item arrived in perfect condition, so I'm a happy camper.
Celeste Encinas
Reviewed in the United States on March 27, 2022
This might be very strange to learn but I use this food coloring to make out amazing placenta prints. We encapsulate placentas to help support moms in postpartum and as a keepsake they can have a beautiful art pieces. It's the best food coloring I have found and you can get so many different colors!! Hands down the best and I only buy this brand now.