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AmeriColor, Peacock, 0.75 Ounce Bottle, Soft Gel Paste Food Color

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$6.00

$ 2 .99 $2.99

In Stock

About this item

  • Single .75 ounce bottle of Peacock Soft Gel Paste food color. Each bottle is formulated with the highest quality ingredients to achieve the most vibrant results with the least amount of product.
  • AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. With more than 50 colors to choose from, AmeriColor has the perfect color for your project, with deep, vivid colors that have no aftertaste!
  • AmeriColor Soft Gel Paste will color royal icing, buttercream, rolled fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings & icings, gum paste, marzipan, and pastillage.
  • Soft Gel Paste is peanut, tree nut, soy, and gluten free. It is also Kosher certified.
  • AmeriColor squeeze bottles with flip-top caps allow you to precisely measure your color drop by drop, giving you the same results every time.


We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar. We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next. These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades. Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors. Product made in the United States.


Dallas McNeill
Reviewed in the United States on July 13, 2025
I love this brand of coloring for my buttercream icing the Pigment is hig quality. I also like that this brand of coloring a little goes a long way and doesn't alter the taste of the icing. This product is well worth the value of money spent on this coloring. I got this color specially for my daughter's cake.
Teri Farr
Reviewed in the United States on September 15, 2023
Color was beautiful and worked perfect for my cake.
Anne Naclerio
Reviewed in the United States on December 29, 2020
Color is so beautiful. Always use these gel colorings. Flavorless
Maria
Reviewed in the United States on January 27, 2020
Great as expected, just wanted to share a pic of the color.